As a pioneer brand in the take-out restaurant industry, 味蕾 is seeking a renovation of its brand image, as more and more take-out platforms are rising at the moment. Through the VI design, 味蕾 expects to have a new visual image to embark on a sensational journey of taste.

作為外賣餐飲品牌先驅的「味蕾」

在各個外賣平台崛起之際尋求品牌形象改造

希望透過形象化的VI設計

傳達開啟味蕾之旅感官饗宴的新視覺形象

The brand icon“ W “, the first Romanized spelling letter of the Chinese character “Wèi”(taste) , can be either applied alone or integrated in other module designs.

以「味」字拼音首字母「W」作為品牌icon

創造單獨或組合使用的模組化可能性

The tableware image as the basic element functions as the supporting icon to shape both the logo “味蕾”and another icon of the logo“ W ”placed centrally to vividly create a powerful visual impression through various VI designs.

以餐具圖像為基本元素應用為輔助圖騰

形構出「味蕾」logo及以「W」為中心的組合式icon

讓品牌在各種視覺識別系統的運用之中

能夠更活潑的創造出強烈的視覺印象

As the design of “蕾” resonates with the pictograph of the ancient Chinese character, the integrated design thus combines both Chinese and western elements, corresponding the brand value and the core belief of “ East-meets-West” in its food products.

同時「蕾」字造型也呼應中文六書中的象形構字方式

讓整體形象中體西用

對照餐飲商品「中西兼具」的品牌價值與核心理念