As a pioneer brand in the take-out restaurant industry, 味蕾 is seeking a renovation of its brand image, as more and more take-out platforms are rising at the moment. Through the VI design, 味蕾 expects to have a new visual image to embark on a sensational journey of taste.
The brand icon“ W “, the first Romanized spelling letter of the Chinese character “Wèi”(taste) , can be either applied alone or integrated in other module designs.
The tableware image as the basic element functions as the supporting icon to shape both the logo “味蕾”and another icon of the logo“ W ”placed centrally to vividly create a powerful visual impression through various VI designs.
As the design of “蕾” resonates with the pictograph of the ancient Chinese character, the integrated design thus combines both Chinese and western elements, corresponding the brand value and the core belief of “ East-meets-West” in its food products.
Client | 味蕾
Service | Graphic Design
Year | 2015
Creative Director | Thomas Chiang
Graphic Designer | Phil Fu