AETERNA SHOPPING MUSEUM

As retail is growing steadily, consumers, goods and markets are gradually getting deconstructed and reshaped. The starting point of Yanlord’s cooperation with Isetan endows consumers, goods and markets with new definitions and possibilities. The close collaboration has maximized their respective advantages and created a synergy milestone.

Having the aid of IIsetan’s control over the brand, it has introduced brands that have successfully operated in Japan but have not yet entered the Chinese market to create a brand new concept:Shopping Museum, which totally jumps out of the conventional concept of shopping malls in the past.

仁恒伊勢丹商業廣場

零售進入穩定成長之際

人、貨、場也逐漸在解構與重塑

仁恒與伊勢丹合作的起始點

將賦予人、貨、場新的定義與可能性

透過緊密的鏈結與合作

將各自的優點極大化,創造1+1 大於2 的里程碑

借助伊勢丹對品牌的把控力

引入日本經營成功但尙未進入中國市場的品牌

跳脫以往單純的購物中心

打造出一個全新的概念: Shopping Museum

Client   |  Yanlord

Service  | Logo Design, VI Design, Signage Design

Year  |  2020

Creative Director  |  Thomas Chiang

Graphic Designer  | Hammer Wang

Art Designer  |  Phil Yang