As a casual dining restaurant from Italy, GUSTO has been running its business in Shanghai for over ten years. It has targeted exhibition channel as its primary source to develop business. Now GUSTO is looking forward toenhancing its brand image, and marching to the high-end channels in the catering market.

 GUSTO是義大利餐飲品牌

在上海經營十年以來

一直設定展會渠道為商業模式

現尋求品牌形象的提昇

以拓展延伸至餐飲市場高端渠道

Based on the new logo provided by the client, we contemplated on the design concept in light of the essence of Italian cuisine and developed three supporting icon design plans.

以客戶更新過後的新版logo為基底

思量義大利美食的精髓韻味為設計概念

延伸發展三個輔助圖騰設計方案

Kitchenware

Express the concept through the specific kitchenware used for making Italian cuisine.

以義大利料理所用廚具餐具表達

Story-telling

Apply the brand spirit of GUSTO to be the visual elaboration for the concept.

以GUSTO品牌精神作為視覺闡述

 Ingredient

Apply the ingredients of classic Italian cuisine in the concept.

以義大利美食經典代表的食材形構