As a casual dining restaurant from Italy, GUSTO has been running its business in Shanghai for over ten years. It has targeted exhibition channel as its primary source to develop business. Now GUSTO is looking forward toenhancing its brand image, and marching to the high-end channels in the catering market.
Based on the new logo provided by the client, we contemplated on the design concept in light of the essence of Italian cuisine and developed three supporting icon design plans.
Express the concept through the specific kitchenware used for making Italian cuisine.
Apply the brand spirit of GUSTO to be the visual elaboration for the concept.
Apply the ingredients of classic Italian cuisine in the concept.