During the 10th anniversary of the high-end system kitchen brand KIC, the overall brand VI and SI are synchronically getting upgraded and adjusted.
德國高端廚具品牌KIC赫曼德適逢10週年慶
品牌整體VI及SI同步進行升級與調整
Group purchase
we systemized the forms to emphasize rationality over sensibility.
主要將表格系統化,理性重於感性
NOLTE
Because TA belongs to mid and high-end families, we chose fine art paper with specific texture. The inner pages aim to concentrate on constructing the ambience and details.
因TA是中高端家庭,故紙張選擇以有手感的美術紙及特殊的工藝方式呈現,內頁開始著重於氛圍與細節
BALLERINA
Because TA belongs to high-end mansions, we chose bronzing fine art paper and gold-edged paper. The inner pages aim to narrate in a way of story-telling to construct the ambience and the details about crafts.
因TA是高端豪宅會所,紙張選擇以有手感的美術紙/燙金及滾金邊的工藝方式呈現,內頁開始以敘述故事手法去呈現氛圍及工藝細節
Client | KIC
Service | Brochure Design
Year | 2015
Creative Director | Thomas Chiang
Designer | Iman S.