Ranked No. 1 among the top five chateaus in France, Chateau Lafite Rothschild produces not only the celebrated Bordeaux, but also Lafite Cognac exclusively for the VIP of the Chateau. With much anticipation, the cognac officially entered the market in 2014.

法國左岸五大酒庄之首的Chateau Lafite Rothschild

除了眾所皆知的波爾多紅酒之外
一直以來只在城堡內招待VIP的干邑
也在萬眾期盼之下於2014年正式進入市場

Sparkling Ripple

Inspired by the dense and small sparkles dotted all over the bottle of Lafite Cognac, we came out with the concept of “Sparkling Ripple” for the brand position.

To express the visual effect and the ambience of oceanic microbes bathing under the moon light in the summer night, we applied special fine crystal glass and a dynamic rendering LED module to deliver our concept of POSM more profoundly.

The design may seem simple and clean, yet it requires a lot of efforts; especially in the producing process regarding to the difficulty of two-dimensional curve. Moreover, we have to pay extra attention to the details on the mixed material interfaces from which the simple and clean look is given birth to.

Lafite Cognac的瓶身有著細密而隨意散佈的微氣泡
我們依此特色將概念定位為：「Sparkling Ripple」

為了表達夏夜海洋微生物受月光洗禮所呈現的視覺氛圍
我們運用了特殊材質的水晶玻璃
以及動態呈現的LED模組
將POSM的表達可能再向前一步推進

同時，看似簡練的造型
實則在製作上需要克服二維曲面的製作難度
以及確保簡練外觀所需完成的異材質交接細部處理