A Time for Low-key Luxe
A Feast Expressing Nobility.

A rendezvous at Le Canyon, surrounded by the pleasant view, Friends are banqueted and reconnected. Le Canyon, located in the North Bund Area, is dedicated to serving luxurious Chinese cuisine for top business people in Shanghai. Extraordinary, stay humble like the canyon.

Le Canyon is another lavish and luxurious restaurant in Shanghai. In order to differentiate, its overall brand image and the semantic design imply a low-key lux, combining neat and chic trends with the profound Chinese rhythm. A sumptuous feast is no longer ostentatious nor bustling, but refreshing and leisurely. Humble and quiet, Le Canyon has guests experience “a time for low-key luxe, a feast expressing nobility” simultaneously.

時而隱奢 食而顯貴

設席府默謙友敘 肆筵景怡同人凝

位於上海北外灘的謙默府,定位東方奢華中式美饌

服務十里洋場頂尖商務人士

不凡,於是虛懷若谷

謙默府,上海又一間定位極致高端的餐廳

在品牌整體形象與語意設計上吐露低調奢華的內涵

揉合俐落潮流感與中式深邃韻意

讓餐酒原來顯擺飽腹的浮華

覆加上脫落繁華的君子曠暢悠然

如謙似默,讓賓客體驗「時而隱奢、食而顯貴」的感受

Client   | 謙默府 Le Canyon

Service  | Branding, Logo Design, VI

Year  |  2022

Location  | the Bund Shanghai

Creative Director  |  Thomas Chiang

Copywriter  | Ting Hsu

Graphic Designer  | Phil Yang