Through Refinement Blooms The Sophisticated Craftsmanship

To resonate with the brand position, “refinement”, and the established VI, we applied stone, the material that best demonstrates the significance of refinement for the walls and had the display cabinets express the concept of “the new peacock blue”. With the rose gold coated with titanium, VI and SI are coherent perfectly, creating a consistent and strong brand image.

淬鍊  綻放精雕細琢

呼應「淬鍊」的品牌主張以及VI的品牌色彩設定

運用能呈現出淬鍊質感的石材主形象牆

以及表達「新孔雀藍」產品陳列櫃

並透過玫瑰金鍍鈦金屬畫龍點睛

讓VI和SI緊密串連呼應

創造出一致性且強烈的品牌新形象