Founded in 2015, Phenomenal is a new type of coffee brand in Shanghai known for its high quality coffee beans along with its roasting, grinding and brewing techniques. Aside from promoting professional coffee culture, Phenomenal attempts to propagate a personalized spirit of coffee. As for the brand tone, Phenomenal expects to have an artistic touch for its brand positioning and design.




To echo the personalized brand spirit, the brand space is characterized by art works of various genres to mix and match the brand personality


Constructed mainly with cement, woods and tiles, the overall look of the interior space expressing a futuristic touch accentuated with the cyberpunk lightening creates an extraordinary space for coffee experience.



Client   |  Phenomenal

Service  |  Graphic Design

Year  |  2015

Creative Director  |  Thomas Chiang

Graphic Designer  |  Phil Fu