Guneagal is a blended Scotch whisky Remy Martin introduced to the Chinese market in 2013. We used a wing-spreading eagle as the key image along with the slogan “You can fly higher” as our POSM to echo the brand spirit and to promote the brand at BTL channels.

Guneagal是Remy Martin於2013年引進中國市場的調和式蘇格蘭威士忌

以老鷹展翅的key visual

以及「你可以飛得更高」的slogan

期待符合品牌精神的POSM在BTL通路進行推廣

The Man with the Eagle

We adopted the established key image and slogan and came up with the design concept “The Man with the Eagle”. We captured the significant features of an eagle to become the design elements of the POSM.

運用品牌已設定的key Visual及slogan

我們設定「The Man with the Eagle」作為設計概念

捕捉老鷹各種代表性姿態並延伸至POSM設計元素之中