Guneagal is a blended Scotch whisky Remy Martin introduced to the Chinese market in 2013. We used a wing-spreading eagle as the key image along with the slogan “You can fly higher” as our POSM to echo the brand spirit and to promote the brand at BTL channels.
The Man with the Eagle
We adopted the established key image and slogan and came up with the design concept “The Man with the Eagle”. We captured the significant features of an eagle to become the design elements of the POSM.
我們設定「The Man with the Eagle」作為設計概念
Client | Remy Martin
Service | POSM Design
Year | 2014
Creative Director | Thomas Chiang
Design Director | Thomas Chiang
Design Assistant | Steven Y.