A More Ideal Life
Fineness Is Everyday Life

When choosing housewares, people don’t simply select the objects themselves, but the styles. Styles shape life, Life expresses your attitude and has your value shown. Desiring to enhance one’s value, is exactly the beauty and ideal that people pursue. The beautiful ideal may be still far, but through housewares, you can sense the life that has always been desired beforehand.

生活更理想 美好是日常

當人們挑選生活家居用品

選的不再是物件本身

選的是風格

風格形塑生活

生活表達態度展現自我價值

嚮往自我價值的提升

這就是人們所追求的美好與理想

美好理想或許還遠

但透過生活家居用品

就能提早感受心之所嚮的生活

Client   | Red Star Macalline

Service  | Branding, Positioning

Year  |  2019

Creative Director  |  Thomas Chiang

Copywriter  | Juno Yeh

Graphic Designer  | Phil Yang