Twinings chose Chengdu, the city known for its tea culture, for its first flagship store in China. Opening in the Chengdu International Finance Square in 2014, the boutique targets high-end consumer market. Twinings also launches its Prestige Range here as its world debut.
With 20% F&B and 80% retail as the arrangement of space required by our client, and having “Royal Fashion” as the brand position, we created an exclusive space for consumers to experience, acknowledge and share the brand value of Twinings. It is also Twinings’ first stop to offer collections of high-end tea.
因應客戶設定20% F&B 80% Retail的空間配比需求
Client | Twinings
Service | Space Design, Construction
Year | 2013
Location | Chengdu, China
Design Director | Thomas Chiang
Design Assistant | Steven Y.