Twinings chose Chengdu, the city known for its tea culture, for its first flagship store in China. Opening in the Chengdu International Finance Square in 2014, the boutique targets high-end consumer market. Twinings also launches its Prestige Range here as its world debut.

品牌全國第一家旗艦店

選址在以悠閒飲茶生活態度聞名的四川成都

在市中心於2014年甫開幕的九龍倉國金中心 IFS

作為Twinings推出Prestige Range高端商品系列全球第一站

Royal Fashion

With 20% F&B and 80% retail as the arrangement of space required by our client, and having “Royal Fashion” as the brand position, we created an exclusive space for consumers to experience, acknowledge and share the brand value of Twinings. It is also Twinings’ first stop to offer collections of high-end tea.

因應客戶設定20% F&B 80% Retail的空間配比需求

以Royal Fashion品牌定位延伸擴散

創造出體驗、認知、分享Twinings品牌價值的專屬空間

並作為品牌正式提升為茶類高端品牌的全球第一站