Jia Yi
Artsy Aesthetics. Your life philosophy.
Does it seem like the aesthetics of Chinese culture far away from you?
Jia Yi believes that instead of mere creation and art, the aesthetics of Chinese culture should also be a way of life. Jia Yi, therefore, blends the cultural aesthetics that makes China proud into our everyday life, Having the tradition mixed and matched with the modern, to Weave a variety of mesmerizing facades of life.
The collections of the undergarments and intimate apparels, designed with exquisite details of quality, establishes the fashion of Chinese aesthetics.
The collection of everyday items combines practical functions with timeless elegance of the traditional culture. Beyond the taste of quality life, Jia Yi expects to have you reconnect to the profound beauty of Chinese culture via the tangible objects used every day.
Jia Yi . Artsy Aesthetics. Your Life Philosophy.
藝術美學 你的生活哲學
中國的文化美學,離你很遙遠嗎?
Jia Yi 認為
中國文化美學,不僅僅是創作、是藝術、
也該是一種生活方式
所以 Jia Yi 將中國最引以為傲的文化美學
融入你我的日常生活中
混搭傳統與現代,交織出更迷人多采的生活樣貌
在與你最親密的貼身織物
除了講究的質感細節,更打造中國的美學時尚
每天都用得到的生活器具
則兼具實用功能,與恆久優雅的傳統文化風格
Jia Yi 想帶給你的,不只是重視生活的質感品味
更期待能透過貼近日常的生活物件
讓人們重新感受到中國深厚的文化之美
Jia Yi 藝術美學 你的生活哲學
Client | Jia Yi
Service | Branding, Graphic Design
Year | 2017
Creative Director | Thomas Chiang
Copywriter | Juno Yeh
Graphic Designer | Phil Fu
Art Designer | Phil Fu