To present the gift box of Piyopiyo with a trendy touch of childish delight, we utilize the iconic yellow color of the brand with graffiti drawings to set off the quality of the product series.
運用品牌專屬黃色和手繪塗鴉表達產品系列質感
為PiyoCasa禮盒呈現嶄新的時尚童趣形象。
Client | PiyoPiyo
Service | Graphic Design
Year | 2016
Creative Director | Thomas Chiang
Graphic Designer | Danis Chang
Art Designer | Phil Fu
So Mall is an interactive platform that makes billions of fans
have direct contact with their favorite entertainers.
So Mall是讓數億粉絲與偶像明星零距離接觸的互動平台
Client | So Mall
Service | Graphic Design
Year | 2016
Creative Director | Thomas Chiang
Graphic Designer | Danis Chang
Art Designer | Phil Fu
Located in Shanghai Hongqiao Hub, Yi Feng International (Shanghai) Holdings Co., LTD., an international fashion corporate specializes in worldwide business of marketing management of men’s designer fashion from luxury brands, logistics and distribution.
誼豐國際(上海)控股有限公司位於上海市虹橋樞紐商務港
是一家集國際高檔商務休閒男裝品牌行銷管理
物流配送為一體的國際時尚公司
Client | YIFE
Service | Graphic Design
Year | 2016
Creative Director | Thomas Chiang
Graphic Designer | Vivian Chen
Art Designer | Phil Fu
Founded in 2015, Phenomenal is a new type of coffee brand in Shanghai known for its high quality coffee beans along with its roasting, grinding and brewing techniques. Aside from promoting professional coffee culture, Phenomenal attempts to propagate a personalized spirit of coffee. As for the brand tone, Phenomenal expects to have an artistic touch for its brand positioning and design.
於2015年籌備於上海成立的新型態咖啡品牌
高品質咖啡豆、專業烘焙研磨技術及萃取
除了推廣專業咖啡文化，更希望傳播個性化的咖啡精神
To echo the personalized brand spirit, the brand space is characterized by art works of various genres to mix and match the brand personality
透過各類型藝術創作來混搭出個性化的品牌精神
Constructed mainly with cement, woods and tiles, the overall look of the interior space expressing a futuristic touch accentuated with the cyberpunk lightening creates an extraordinary space for coffee experience.
整體環境由水泥、木料、磁磚等主材構成
搭配未來主義cyberpunk風格的設計燈具
Client | Phenomenal
Service | Graphic Design
Year | 2015
Creative Director | Thomas Chiang
Graphic Designer | Phil Fu
As a pioneer brand in the take-out restaurant industry, 味蕾 is seeking a renovation of its brand image, as more and more take-out platforms are rising at the moment. Through the VI design, 味蕾 expects to have a new visual image to embark on a sensational journey of taste.
作為外賣餐飲品牌先驅的「味蕾」
在各個外賣平台崛起之際尋求品牌形象改造
希望透過形象化的VI設計
傳達開啟味蕾之旅感官饗宴的新視覺形象
The brand icon“ W “, the first Romanized spelling letter of the Chinese character “Wèi”(taste) , can be either applied alone or integrated in other module designs.
以「味」字拼音首字母「W」作為品牌icon
創造單獨或組合使用的模組化可能性
The tableware image as the basic element functions as the supporting icon to shape both the logo “味蕾”and another icon of the logo“ W ”placed centrally to vividly create a powerful visual impression through various VI designs.
以餐具圖像為基本元素應用為輔助圖騰
形構出「味蕾」logo及以「W」為中心的組合式icon
讓品牌在各種視覺識別系統的運用之中
能夠更活潑的創造出強烈的視覺印象
As the design of “蕾” resonates with the pictograph of the ancient Chinese character, the integrated design thus combines both Chinese and western elements, corresponding the brand value and the core belief of “ East-meets-West” in its food products.
同時「蕾」字造型也呼應中文六書中的象形構字方式
讓整體形象中體西用
對照餐飲商品「中西兼具」的品牌價值與核心理念
Client | 味蕾
Service | Graphic Design
Year | 2015
Creative Director | Thomas Chiang
Graphic Designer | Phil Fu
During the 10th anniversary of the high-end system kitchen brand KIC, the overall brand VI and SI are synchronically getting upgraded and adjusted.
德國高端廚具品牌KIC赫曼德適逢10週年慶
品牌整體VI及SI同步進行升級與調整
we systemized the forms to emphasize rationality over sensibility.
主要將表格系統化，理性重於感性
Because TA belongs to mid and high-end families, we chose fine art paper with specific texture. The inner pages aim to concentrate on constructing the ambience and details.
因TA是中高端家庭，故紙張選擇以有手感的美術紙及特殊的工藝方式呈現，內頁開始著重於氛圍與細節
Because TA belongs to high-end mansions, we chose bronzing fine art paper and gold-edged paper. The inner pages aim to narrate in a way of story-telling to construct the ambience and the details about crafts.
因TA是高端豪宅會所，紙張選擇以有手感的美術紙/燙金及滾金邊的工藝方式呈現，內頁開始以敘述故事手法去呈現氛圍及工藝細節
Client | KIC
Service | Brochure Design
Year | 2015
Creative Director | Thomas Chiang
Designer | Iman S.
When setting GWP, we took these three major insights into consideration: Practical, Delightful and Reusable. Therefore, for a travel retail brand like Dufry, we positioned the concept as “Satisfying needs and fitting taste in every travel.” And we adopted this concept to the overall packaging of GWP. In terms of the color setting, we picked red for Dufry VI brand color, supported with color black and white to present the elegant travel taste in order to echo the branding of Dufry.
設定GWP時，我們考量到的主要是三個insights:
Practical, Delightful, Reusable
針對Dufry這樣的旅遊零售品牌我們定位的概念是：
Satisfying needs and fitting taste in every travel
在設定色彩的部份則以Dufry VI代表品牌色 – 紅色作為出發
並設定輔助色白與黑來呈現優雅旅行品味以呼應品牌調性
Client | Dufry
Service | GWP Design
Year | 2014
Creative Director | Thomas Chiang
Copywriter | Thomas Chiang
Design Assistant | Steven Y.
Motivated by the passion for traveling and nature, the client has visited half of the globe, following a map of scents. Adoring the European way of life, he visited YSL’s villa Majarelle. Because of his enthusiastic expectation to share the romantic and carefree life style with everyone, he therefore created the aromatic brand La Majorelle.
業主因為熱愛旅遊，喜歡接觸大自然
沿著尋味地圖，走遍了大半個地球
崇尚歐洲的生活態度， 流覽了YSL大師的majarelle別墅後
想把他那份浪漫， 樂活的生活方式分享給大家
於是創立了La Majorelle香芬品牌
The additional L forms a totem to respond to window grilles in gardens, displaying a sense of elegant vogue.
多個L拼出圖騰，呼應花園窗花風格，優雅展現時尚
Client | La Majorelle
Service | Graphic Design
Year | 2014
Creative Director | Thomas Chiang
Designer | Vivian Y.
As a casual dining restaurant from Italy, GUSTO has been running its business in Shanghai for over ten years. It has targeted exhibition channel as its primary source to develop business. Now GUSTO is looking forward toenhancing its brand image, and marching to the high-end channels in the catering market.
GUSTO是義大利餐飲品牌
在上海經營十年以來
一直設定展會渠道為商業模式
現尋求品牌形象的提昇
以拓展延伸至餐飲市場高端渠道
Based on the new logo provided by the client, we contemplated on the design concept in light of the essence of Italian cuisine and developed three supporting icon design plans.
以客戶更新過後的新版logo為基底
思量義大利美食的精髓韻味為設計概念
延伸發展三個輔助圖騰設計方案
Express the concept through the specific kitchenware used for making Italian cuisine.
以義大利料理所用廚具餐具表達
Apply the brand spirit of GUSTO to be the visual elaboration for the concept.
以GUSTO品牌精神作為視覺闡述
Apply the ingredients of classic Italian cuisine in the concept.
以義大利美食經典代表的食材形構
Client | Gusto
Service | Graphic Design
Year | 2014
Creative Director | Thomas Chiang
Designer | Iman S.
Located at the shipping and trade zone of North Bund as the first project of Central Rate CCI in Shanghai, this 5A compound office building is expected by the client to be given a brand-new image in order to stand out among other identical properties.
央企中外建旗下位於上海的第一個項目
位於北外灘船運貿易概念版塊
5A甲級寫字樓複合型商業地產
業主希冀一個嶄新的形象
將此地產項目在同類別中脫穎而出
Centering on the Chinese character, 兴 (Xing), we developed design plans to echo the look of the building, the geometrical image of 兴 will be applied.
以「兴」字為設計核心概念延展出設計方案
呼應建築外觀，以幾何造型形構出兴字
Client | Central Rate CCI
Service | Graphic Design
Year | 2014
Creative Director | Thomas Chiang
Designer | W.L.L.
