Par is an emerging high-end cosmetics brand from Switzerland. The packaging conveys a sense of simplicity and elegance. In 2014, Par first entered the local Swiss market. The company needs POSM within the budgetto support the promotion of BTL and thus leads to the design and mass production.
To echo the matte surface of the packaging, the display is made of black mirror stainless steel to accentuate the merchandises through the contrasting effect of the materials. Due to the volume of POSM is extremely small, we paid a lot of attention to make sure the slotted angle and the tightness of the card insert as well as the bending and polishing of plated stainless steel all met the high QC standard of European hand-made quality.
Client | Par
Service | POSM Design
Year | 2014
Creative Director | Thomas Chiang
Design Assistant | Steven Y.