Par
Par is an emerging high-end cosmetics brand from Switzerland. The packaging conveys a sense of simplicity and elegance. In 2014, Par first entered the local Swiss market. The company needs POSM within the budgetto support the promotion of BTL and thus leads to the design and mass production.
Par是瑞士新銳高端女性保養品品牌
產品包裝屬於簡約造型雅緻配色的風格
於2014年首先鎖定的是在瑞士本地市場推出
在BTL的推廣上需要符合預算目標的POSM作為輔助
故產生此項目的設計和量產需求
To echo the matte surface of the packaging, the display is made of black mirror stainless steel to accentuate the merchandises through the contrasting effect of the materials. Due to the volume of POSM is extremely small, we paid a lot of attention to make sure the slotted angle and the tightness of the card insert as well as the bending and polishing of plated stainless steel all met the high QC standard of European hand-made quality.
呼應磨砂面的產品包裝
陳列座設定黑色鏡面不鏽鋼做出反差效果將產品突顯出來
而由於此POSM所設定的體積非常小
背插牌的開槽角度和緊密度的精準控制
以及電鍍不鏽鋼折彎及拋光的完美處理
都是以歐洲手工製作水平作為批量交貨的QC高標準
Client | Par
Service | POSM Design
Year | 2014
Creative Director | Thomas Chiang
Design Assistant | Steven Y.