Par is an emerging high-end cosmetics brand from Switzerland. The packaging conveys a sense of simplicity and elegance. In 2014, Par first entered the local Swiss market. The company needs POSM within the budgetto support the promotion of BTL and thus leads to the design and mass production.

Par是瑞士新銳高端女性保養品品牌

產品包裝屬於簡約造型雅緻配色的風格

於2014年首先鎖定的是在瑞士本地市場推出

在BTL的推廣上需要符合預算目標的POSM作為輔助

故產生此項目的設計和量產需求

To echo the matte surface of the packaging, the display is made of black mirror stainless steel to accentuate the merchandises through the contrasting effect of the materials. Due to the volume of POSM is extremely small, we paid a lot of attention to make sure the slotted angle and the tightness of the card insert as well as the bending and polishing of plated stainless steel all met the high QC standard of European hand-made quality.

呼應磨砂面的產品包裝

陳列座設定黑色鏡面不鏽鋼做出反差效果將產品突顯出來

而由於此POSM所設定的體積非常小

背插牌的開槽角度和緊密度的精準控制

以及電鍍不鏽鋼折彎及拋光的完美處理

都是以歐洲手工製作水平作為批量交貨的QC高標準

As the world’s leading brand of 3D cinema technology, RealD owns the largest 3D cinema platform in the world, and is also the inventor and pioneer of 3D glasses.

Due to the popularity of 3D movies and audiences’ needs for collecting 3D glasses, RealD has begun retailing various 3D glasses according to the popular movie themes at cinemas since 2014. This leads to the need for POSM design and mass production.

RealD作為全球領先3D電影技術品牌
擁有全球最大的3D電影平台
也是立體眼鏡技術的發明者和先驅

著眼3D電影的普及
以及觀眾對於3D眼鏡的收藏需求
在2014年起在各個影院販售當期熱映電影的主題3D眼鏡
於是產生POSM的設計及量產需求

Beam Space

The 3D space constructed by lines of light demonstrates a surreal and scientific 3D visual effect.

透過發光線條所構築的立體空間

呈現出超現實科技感的3D視覺效果

Vanity Lights

Inspired by the makeup lights that are commonly seen in makeup studios, we aimed to bring out a magnificent atmosphere like a super star show up on stage.

運用化妝間常見的化妝燈造型

形塑出巨星登場的大器風範

These two concepts both make use of the reflection of semi-reflecting glass and mirrors. With the unlimited reflection effects of light from numerous mirrors connected with one another in 90 degree angle, the 3D illusion of unlimited extension is therefore created inside of the limited hexahedral space.

兩個概念主要都運用了半反射玻璃和鏡子的反射特性

將光線透過多面90度對接鏡面材質所形成的無限反射效果

在有限的六面體內部空間內

形構出無限延伸的3D視覺錯覺

Guneagal is a blended Scotch whisky Remy Martin introduced to the Chinese market in 2013. We used a wing-spreading eagle as the key image along with the slogan “You can fly higher” as our POSM to echo the brand spirit and to promote the brand at BTL channels.

Guneagal是Remy Martin於2013年引進中國市場的調和式蘇格蘭威士忌

以老鷹展翅的key visual

以及「你可以飛得更高」的slogan

期待符合品牌精神的POSM在BTL通路進行推廣

The Man with the Eagle

We adopted the established key image and slogan and came up with the design concept “The Man with the Eagle”. We captured the significant features of an eagle to become the design elements of the POSM.

運用品牌已設定的key Visual及slogan

我們設定「The Man with the Eagle」作為設計概念

捕捉老鷹各種代表性姿態並延伸至POSM設計元素之中

Ranked No. 1 among the top five chateaus in France, Chateau Lafite Rothschild produces not only the celebrated Bordeaux, but also Lafite Cognac exclusively for the VIP of the Chateau. With much anticipation, the cognac officially entered the market in 2014.

法國左岸五大酒庄之首的Chateau Lafite Rothschild

除了眾所皆知的波爾多紅酒之外
一直以來只在城堡內招待VIP的干邑
也在萬眾期盼之下於2014年正式進入市場

Sparkling Ripple

Inspired by the dense and small sparkles dotted all over the bottle of Lafite Cognac, we came out with the concept of “Sparkling Ripple” for the brand position.

To express the visual effect and the ambience of oceanic microbes bathing under the moon light in the summer night, we applied special fine crystal glass and a dynamic rendering LED module to deliver our concept of POSM more profoundly.

The design may seem simple and clean, yet it requires a lot of efforts; especially in the producing process regarding to the difficulty of two-dimensional curve. Moreover, we have to pay extra attention to the details on the mixed material interfaces from which the simple and clean look is given birth to.

Lafite Cognac的瓶身有著細密而隨意散佈的微氣泡
我們依此特色將概念定位為：「Sparkling Ripple」

為了表達夏夜海洋微生物受月光洗禮所呈現的視覺氛圍
我們運用了特殊材質的水晶玻璃
以及動態呈現的LED模組
將POSM的表達可能再向前一步推進

同時，看似簡練的造型
實則在製作上需要克服二維曲面的製作難度
以及確保簡練外觀所需完成的異材質交接細部處理

the eye of the angel

Based on the demand of the client, the POSM design of 1898 Remy Martin Fine Champagne Cognac for MOT marketing in China is to attract viewer’s attention to focus on the significant feature on the bottle “the eye of the angel” through the “vortex”.

天使之眼

始於1898年的人頭馬1898特優香檳干邑
此次位於中國市場夜場通路的POSM設計
是依客戶需求透過「漩渦」的形象
將視覺焦點聚焦於瓶身的最大特色-「天使之眼」之中

 In order to bring about the seemingly simple but sophisticated vortex image, we put a lot of effort to convert the 2D draft to the 3D object after our accurate calculation. Successfully we carried out this 3D look surrounded by the precisely linked lines of the 2D output films.

看似簡練的外觀造型
實則為了實現漩渦形象
完稿運用了三維與二維的精密換算與調適
得以夠過二維輸出的菲林
環繞出線條精準對接的三維造型

As another experimental space of its Prestige Range, Twinings decided to have its venue at the high-end Japanese supermarket at L’Avenue.

Limited by the designated size in the appointed venue, we conquered the difficulties and managed to place a wide range of functions into this display booth, ranging from merchandise displays, video playing, tea cupping, SKU intro to merchandise storage.

同樣作為Prestige Range的實驗性空間
品牌選定在上海尚嘉中心(L’Aveneu)的日系高端超市通路
在商場指定的外觀尺寸限制下
同樣需依品牌需求置入櫥窗陳列、視頻播放、陳列、聞香及SKU介紹、儲藏等所有要求機能

We appropriately made use of the designated materials, color and effect of SI. All the required functions are therefore perfectly integrated into this micro-space. It has become the most eye-catching spotlight in the market.

妥善的運用SI設計中所設定的材質、色彩及完成效果
在極微型空間中完美的融入所有要求機能
在高端超市通路中成為最醒目耀眼的視覺焦點