PiYOCASA

the cozy sensation of home

In light of the Brand Mind to bring you “the cozy sensation of home”, it subverts your imagination of regular kid friendly restaurants. Without disturbing the line of sight, the wooden framed house has divided the space into several functional domains. Through the display of Scandinavian-styled furniture with the colorful brand colors, it has constructed a cozy space for adults to relax pleasantly when kids play around enjoyably.

像家一樣溫暖的地方

延伸的品牌理念，

顛覆一般對親子餐廳的想像。

木質地的線框房子造型，

在不影響視線穿透的前提下劃分各個空間機能區塊。

透過北歐風家具配置，搭配品牌繽紛色彩穿插點綴，

形構出讓大人恣意放鬆、孩童盡情玩耍的溫暖空間。

Client   |  PiyoPiyo

Service  |  Space Design, Construction

Year  |  2017

Location  |  Shanghai, China

Creative Director  |  Thomas Chiang

Space Designer  |  Ryan Yang

Lighting Designer  |  Sean Hoom

Piyopiyo

geometric childish delight

Utilizing the brand colors yellow and gray, we characterize a simple childish delight with a touch of elegancy through the presentation of the geometric color cubes in the space.

幾何童趣

運用黃與灰的品牌主副色彩

透過幾何色塊在空間中呈現出不失優雅的簡約童趣

Client   |  PiyoPiyo

Service  |  Space Design

Year  |  2016

Location  |  Shanghai, China

Creative Director  |  Thomas Chiang

Space Designer  |  Ryan Yang

Piyopiyo

childish delight

Piyopiyo, the expert of the full-range products for mommies and babies, didn’t update their projects of design over a decade. Shaped in rounded rectangles with a touch of childish delight, the design of modular cabinets provide various combinations of frames for displaying different types of goods flexibly, measuring up the different needs of display regarding to the ratios of products and space of more than 300 branch stores all over China.

簡約童趣

專為母嬰提供全方面產品方案的Piyopiyo

產品種類繁多且已歷時10年未與時俱進更新設計方案

透過簡約童趣的圓角矩形為單位進行模組化陳列櫃設計

搭配不同陳列功能的背板組合

能夠針對各種商品類別提供靈活變化

以滿足全中國300多家門店

不同的平面配置與商品比例的展示銷售需求

Client   |  PiyoPiyo

Service  |  Space Design

Year  |  2016

Location  |  China

Creative Director  |  Thomas Chiang

Space Designer  |  Ryan Yang

Twinings

royal elegance

With Royal Warrant for tea for 300 years, Twinings has officially launched its flagship store in Shanghai since their 2013 attempt of experience store in Chengdu. Utilizing the brand-exclusive colors of gold and black, the space is presented with a quiet mystic aura of royal elegance

英國三百年皇室御用茶品牌川寧

繼2013年成都體驗店之後

正式進入上海開設品牌旗艦店

運用經典的品牌專屬金色和黑色

呈現低調神祕的皇室優雅時尚氛圍

Client   |  Twinings

Service  |  Space Design

Year  |  2016

Location  |  Shanghai, China

Creative Director  |  Thomas Chiang

Space Designer  |  Ryan Yang

TWININGS

Twinings 02

Twinings chose Chengdu, the city known for its tea culture, for its first flagship store in China. Opening in the Chengdu International Finance Square in 2014, the boutique targets high-end consumer market. Twinings also launches its Prestige Range here as its world debut.

品牌全國第一家旗艦店

選址在以悠閒飲茶生活態度聞名的四川成都

在市中心於2014年甫開幕的九龍倉國金中心 IFS

作為Twinings推出Prestige Range高端商品系列全球第一站

Royal Fashion

With 20% F&B and 80% retail as the arrangement of space required by our client, and having “Royal Fashion” as the brand position, we created an exclusive space for consumers to experience, acknowledge and share the brand value of Twinings. It is also Twinings’ first stop to offer collections of high-end tea.

因應客戶設定20% F&B 80% Retail的空間配比需求

以Royal Fashion品牌定位延伸擴散

創造出體驗、認知、分享Twinings品牌價值的專屬空間

並作為品牌正式提升為茶類高端品牌的全球第一站

Client  |  Twinings

Service  |  Space Design, Construction

Year  |  2013

Location  |  Chengdu, China

Design Director  |  Thomas Chiang

Design Assistant  |  Steven Y.

Peacock

Peacock_Result (SI)_01

Through Refinement Blooms The Sophisticated Craftsmanship

To resonate with the brand position, “refinement”, and the established VI, we applied stone, the material that best demonstrates the significance of refinement for the walls and had the display cabinets express the concept of “the new peacock blue”. With the rose gold coated with titanium, VI and SI are coherent perfectly, creating a consistent and strong brand image.

淬鍊  綻放精雕細琢

呼應「淬鍊」的品牌主張以及VI的品牌色彩設定

運用能呈現出淬鍊質感的石材主形象牆

以及表達「新孔雀藍」產品陳列櫃

並透過玫瑰金鍍鈦金屬畫龍點睛

讓VI和SI緊密串連呼應

創造出一致性且強烈的品牌新形象

Client  |  Peacock

Service  |  Space Design

Year  |  2013

Design Director  |  Thomas Chiang

Design Assistant  |  Steven Y.