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DFC 由中法政府合資成立的中法莊園，坐落於和法國波爾多相同風土條件的河北懷來，孕育出高品質的中國原產地葡萄酒，旗下的東花園品牌，由法國建築師依據當地文化符號，「故宮紅牆與長城灰磚」所設計的酒莊建築為概念形象，設計符合品牌基因的酒標與包裝 ​ Located in Huailai, Hebei which shares similar terroirs of Bordeaux in France, Domaine France Chinois is a joint venture by the Chinese and the French governments, dedicated to producing high-quality wine originated from China. Based on the conceptual image of the winery architecture of DFC’s brand East Garden which was designed by a French architect who was inspired by the local cultural symbol “ the red walls of The Forbidden City and the gray bricks of The Great Wall”, we have designed the wine label and the packaging in line with its Brand DNA. Service Packagin g Design Creative Director Thomas Chiang ​ Graphic Desi gner Phil Yang Client DFC ​ Year 2019 All Projects Shui Jing Fang Packaging Design KOR Graphic, Packaging, GWP, Font Design, Social Media Guild Dodie Packaging Design JellyBay Packaging Design XI SHANG Packaging Design Atour Hotel Branding, Signage Design

Aeterna Shopping Museum 仁恒伊勢丹商業廣場 零售進入穩定成長之際，人、貨、場也逐漸在解構與重塑，仁恒與伊勢丹合作的起始點，將賦予人、貨、場新的定義與可能性，透過緊密的鏈結與合作，將各自的優點極大化，創造1+1 大於２ 的里程碑，借助伊勢丹對品牌的把控力，引入日本經營成功但尙未進入中國市場的品牌，跳脫以往單純的購物中心，打造出一個全新的概念： Shopping Museum ​ AETERNA SHOPPING MUSEUM As retail is growing steadily, consumers, goods and markets are gradually getting deconstructed and reshaped. The starting point of Yanlord’s cooperation with Isetan endows consumers, goods and markets with new definitions and possibilities. The close collaboration has maximized their respective advantages and created a synergy milestone. Having the aid of IIsetan’s control over the brand, it has introduced brands that have successfully operated in Japan but have not yet entered the Chinese market to create a brand new concept:Shopping Museum, which totally jumps out of the conventional concept of shopping malls in the past. Service Logo Design VI Design Signage Design Creative Director Thomas Chiang ​ Graphic Desi gner Hammer Wang ​ Art Desi gner Phil Yang Client Yanlord ​ Year 2020 All Projects Cangjie Avenue Logo Design, VI Design, Signage Design Anberth Hotel Branding, Logo, VI, Signage Design Andre Hotel Branding, Logo Design AnCheng Hotels Branding, Logo, VI, Signage Design H Visions Branding, Logo & VI, Signage Design, Office Interior Design Home Thing Branding, Logo, VI, Packaging, & Signage Design STARdays Branding, Positioning TONY’S DECO Branding, Logo Design Soul Logo Design, VI Design Le Canyon Branding, Logo Design, VI ROUROU Branding, Positioning; Logo, VI, Commercial Interior Design Mandu Branding, Packaging Design, KV Design Ayaya Bedding Branding, Logo Design, VI Hakubaku Branding; Logo, Packaging

H Visions 智慧願景 | 製造使命 | 數據價值 H VISIONS 致力於將 IT / OT 技術深度融合，實現物聯網智慧製造的美好願景。透過數位工廠營運價值鏈，提高生產線上的決策效率，並借助人工智慧科學平台的力量，創造了大數據驅動的生產環境。 ​ 品牌重塑計畫使 H VISIONS 從以往不符合品牌定位的形象中蛻變，我們從品牌定位、故事口號、獨特賣點到產品架構的文案、字體、色彩，逐步打磨出完整的品牌識別系統，將 H VISIONS 的核心價值和精神凝聚成可見的形象。 ​ H VISIONS 的品牌標誌以 Pixel、階梯、氣象圖的視覺元素為靈感，呼應智慧製造和大數據驅動的核心價值。淺藍色系的創新科技感色彩，象徵著數位化製造業的未來；而小寫的 “h” 加上像素點陣，形成大寫的 “H” ，則呼應電路板的構成元件 DNA。圓點圖形則將 AI 雲端概念巧妙融入視覺識別體系中。 ​ 透過這次的品牌重塑計畫，H VISIONS 成為了智慧製造行業的指標品牌，為客戶提供卓越的智慧化轉型方案，提升決策效率和營運價值。同時，品牌形象識別也傳達了客戶應有的品牌形象和產業屬性，使品牌在智慧製造領域更具代表性。 ​ H VISIONS | M MI SSIONS | DATA VALUE H VISIONS is dedicated to deeply integrating IT and OT technologies to realize the vision of intelligent manufacturing within the IoT. By optimizing the value chain of digital factory operations, we enhance decision-making efficiency on production lines and create a data-driven production environment powered by an AI scientific platform. ​ Our rebranding project has transformed H VISIONS from a previously misaligned image to a cohesive brand identity. We meticulously refined every aspect, from brand positioning, story slogans, and unique selling points to product structure copywriting, typography, and color scheme, solidifying H VISIONS' core values and spirit into a visible identity. ​ The H VISIONS logo draws inspiration from visual elements like pixels, steps, and weather charts, reflecting the core values of intelligent manufacturing and data-driven innovation. The light blue color scheme signifies the future of digital manufacturing, while the lowercase "h" with pixel dots forming an uppercase "H" echoes the DNA of circuit board components. The dot pattern subtly integrates the AI cloud concept into the visual identity. ​ Through this rebranding project, H VISIONS has become a benchmark in the intelligent manufacturing industry, offering clients exceptional smart transformation solutions that enhance decision-making efficiency and operational value. The brand identity effectively conveys the clients' intended image and industry attributes, making the brand more representative in the field of intelligent manufacturing. Service Branding Logo & VI Signage Design Office Interior Desig n Creative Director Thomas Chiang ​ Copywriter Ting Hsu Graphic Desi gner Phil Yang ​ Space Designer Phil Yang ​ Construction Zhongtai ​ Photographer Hansen Client H Visions ​ Year 2020 - 2022 ​ Location CaoHeJing HiTechPark, Shanghai All Projects Cangjie Avenue Logo Design, VI Design, Signage Design Aeterna Shopping Museum Logo Design, VI Design, Signage Design Anberth Hotel Branding, Logo, VI, Signage Design Andre Hotel Branding, Logo Design AnCheng Hotels Branding, Logo, VI, Signage Design Home Thing Branding, Logo, VI, Packaging, & Signage Design STARdays Branding, Positioning TONY’S DECO Branding, Logo Design Soul Logo Design, VI Design Le Canyon Branding, Logo Design, VI ROUROU Branding, Positioning; Logo, VI, Commercial Interior Design Mandu Branding, Packaging Design, KV Design Ayaya Bedding Branding, Logo Design, VI Hakubaku Branding; Logo, Packaging

STARdays 生活更理想 美好是日常 當人們挑選生活家居用品，選的不再是物件本身，選的是風格，風格形塑生活，生活表達態度展現自我價值，嚮往自我價值的提升，這就是人們所追求的美好與理想，美好理想或許還遠，但透過生活家居用品，就能提早感受心之所嚮的生活 ​ A MORE IDEAL LIFE FINENESS IS EVERYDAY LIFE When choosing housewares, people don’t simply select the objects themselves, but the styles. Styles shape life, Life expresses your attitude and has your value shown. Desiring to enhance one’s value, is exactly the beauty and ideal that people pursue. The beautiful ideal may be still far, but through housewares, you can sense the life that has always been desired beforehand. Service ​ Branding Positioning Creative Director Thomas Chiang ​ Copywriter Juno Yeh ​ Graphic Desi gner Phil Yang Client Red Star Macalline ​ Year 2019 All Projects Home Thing Branding, Logo, VI, Packaging, & Signage Design TONY’S DECO Branding, Logo Design Mandu Branding, Packaging Design, KV Design H Visions Branding, Logo & VI, Signage Design, Office Interior Design Ayaya Bedding Branding, Logo Design, VI Cangjie Avenue Logo Design, VI Design, Signage Design Aeterna Shopping Museum Logo Design, VI Design, Signage Design Anberth Hotel Branding, Logo, VI, Signage Design Andre Hotel Branding, Logo Design AnCheng Hotels Branding, Logo, VI, Signage Design Soul Logo Design, VI Design Le Canyon Branding, Logo Design, VI ROUROU Branding, Positioning; Logo, VI, Commercial Interior Design Hakubaku Branding; Logo, Packaging

H Visions 智慧願景 | 製造使命 | 數據價值 H VISIONS 致力於將 IT / OT 技術深度融合，實現物聯網智慧製造的美好願景。透過數位工廠營運價值鏈，提高生產線上的決策效率，並借助人工智慧科學平台的力量，創造了大數據驅動的生產環境。 ​ 品牌重塑計畫使 H VISIONS 從以往不符合品牌定位的形象中蛻變，我們從品牌定位、故事口號、獨特賣點到產品架構的文案、字體、色彩，逐步打磨出完整的品牌識別系統，將 H VISIONS 的核心價值和精神凝聚成可見的形象。 ​ H VISIONS 的品牌標誌以 Pixel、階梯、氣象圖的視覺元素為靈感，呼應智慧製造和大數據驅動的核心價值。淺藍色系的創新科技感色彩，象徵著數位化製造業的未來；而小寫的 “h” 加上像素點陣，形成大寫的 “H” ，則呼應電路板的構成元件 DNA。圓點圖形則將 AI 雲端概念巧妙融入視覺識別體系中。 ​ 透過這次的品牌重塑計畫，H VISIONS 成為了智慧製造行業的指標品牌，為客戶提供卓越的智慧化轉型方案，提升決策效率和營運價值。同時，品牌形象識別也傳達了客戶應有的品牌形象和產業屬性，使品牌在智慧製造領域更具代表性。 ​ H VISIONS | M MI SSIONS | DATA VALUE H VISIONS is dedicated to deeply integrating IT and OT technologies to realize the vision of intelligent manufacturing within the IoT. By optimizing the value chain of digital factory operations, we enhance decision-making efficiency on production lines and create a data-driven production environment powered by an AI scientific platform. ​ Our rebranding project has transformed H VISIONS from a previously misaligned image to a cohesive brand identity. We meticulously refined every aspect, from brand positioning, story slogans, and unique selling points to product structure copywriting, typography, and color scheme, solidifying H VISIONS' core values and spirit into a visible identity. ​ The H VISIONS logo draws inspiration from visual elements like pixels, steps, and weather charts, reflecting the core values of intelligent manufacturing and data-driven innovation. The light blue color scheme signifies the future of digital manufacturing, while the lowercase "h" with pixel dots forming an uppercase "H" echoes the DNA of circuit board components. The dot pattern subtly integrates the AI cloud concept into the visual identity. ​ Through this rebranding project, H VISIONS has become a benchmark in the intelligent manufacturing industry, offering clients exceptional smart transformation solutions that enhance decision-making efficiency and operational value. The brand identity effectively conveys the clients' intended image and industry attributes, making the brand more representative in the field of intelligent manufacturing. Service Branding Logo & VI Signage Design Office Interior Desig n Creative Director Thomas Chiang ​ Copywriter Ting Hsu Graphic Desi gner Phil Yang ​ Space Designer Phil Yang ​ Construction Zhongtai ​ Photographer Hansen Client H Visions ​ Year 2020 - 2022 ​ Location CaoHeJing HiTechPark, Shanghai All Projects Cangjie Avenue Logo Design, VI Design, Signage Design Aeterna Shopping Museum Logo Design, VI Design, Signage Design Anberth Hotel Branding, Logo, VI, Signage Design Andre Hotel Branding, Logo Design AnCheng Hotels Branding, Logo, VI, Signage Design Home Thing Branding, Logo, VI, Packaging, & Signage Design STARdays Branding, Positioning TONY’S DECO Branding, Logo Design Soul Logo Design, VI Design Le Canyon Branding, Logo Design, VI ROUROU Branding, Positioning; Logo, VI, Commercial Interior Design Mandu Branding, Packaging Design, KV Design Ayaya Bedding Branding, Logo Design, VI Hakubaku Branding; Logo, Packaging

"BRANDALITY is an engineering about rendering personalities to brands." — Dūco Design PROJECTS Projects POP W Boutique View Project Commercial Space Design POP W Cangjie Avenue View Project Logo & VI, Signage Design Yanlord H Visions View Project Branding, Logo, VI, & Signage Design H Visions KOR View Project Font, Packaging Design theLOOP Group Phyllis' House View Project Residential Interior Design Phyllis Chang H Visions Office View Project Office Interior Design H Visions Our methodology

ROUROU 煣煣 輕奢小龍蝦卷 不一樣的小龍蝦 風味地道 風格獨具 這不是你熟悉的小龍蝦 在純淨的水域長大，並通過嚴格的健康檢查 白腹美的蝦肉，搭配天然原材料發酵的鬆軟麵包烘托 出小龍蝦的Q 彈鮮美，堪稱天生絕配 ​ 這不是你熟悉的小龍蝦 承襲中式經典風味，融合西方料理哲學 無論是15 香主廚特製、加州經典酸辣、香脆椒鹽風味 令人意想不到，卻輕易地愛上它的味道 ​ 這不是你熟悉的小龍蝦 你可以坐下來慢慢享用，也能夠隨性帶著走 貼心去殼 只需要張口享受，免沾手多好 美味在握，誰都會忍不住一口接一口 ​ RouRou | Accessible Luxurious Crayfish Roll One Of A Kind / Authentic Flavor | Unique style This is not the kind of crayfish you are familiar with. Growing in the clean waters, under strict food safety examinations, Known for the beautifully firm and white meat, The crayfish goes perfectly with soft natural yeast bread, Which brings out its chewy freshness – What a perfect match. Inheriting the classic Chinese flavor, blending with the western culinary philosophy, The seasoning ranges from the Chief Special 15 spices, Classic Californian Sweet-Sour to Crispy Salt and Pepper, Surprisingly, you will fall for the flavor easily. You can savor it slowly as you wish, Or have it with you wherever you go. As the shells are removed for your convenience, all you need is to take a bite without getting your fingers sticky. A delicacy in hand, one bite after another, no one can resist it. Service Branding Positioning Logo Desi gn VI Design Commercial Interior Design Creative Director Thomas Chiang ​ Copywriter Juno Yeh ​ Graphic Desi gner Phil Yang Client Rou Rou ​ Year 2018 Location Shanghai All Projects Soul Logo Design, VI Design Mandu Branding, Packaging Design, KV Design TONY’S DECO Branding, Logo Design Home Thing Branding, Logo, VI, Packaging, & Signage Design STARdays Branding, Positioning Le Canyon Branding, Logo Design, VI Hakubaku Branding; Logo, Packaging Ayaya Bedding Branding, Logo Design, VI H Visions Branding, Logo & VI, Signage Design, Office Interior Design Cangjie Avenue Logo Design, VI Design, Signage Design Aeterna Shopping Museum Logo Design, VI Design, Signage Design Anberth Hotel Branding, Logo, VI, Signage Design Andre Hotel Branding, Logo Design AnCheng Hotels Branding, Logo, VI, Signage Design

Twinings 英國三百年皇室御用茶品牌川寧，繼2013年成都體驗店之後，正式進入上海開設品牌旗艦店，運用經典的品牌專屬金色和黑色，呈現低調神祕的皇室優雅時尚氛圍 ​ ROYAL ELEGANCE With Royal Warrant for tea for 300 years, Twinings has officially launched its flagship store in Shanghai since their 2013 attempt of experience store in Chengdu. Utilizing the brand-exclusive colors of gold and black, the space is presented with a quiet mystic aura of royal elegance. Service Space Design ​ Location Shanghai, China Creative Director Thomas Chiang ​ Space Designer Ryan Yan g Client Twinings ​ Year 2016 All Projects POP W Boutique Commercial Space Design LTT Studio Boutique Commercial Space Design HCH Boutique Commercial Space Design Mandie August Boutique Commercial Space Design Phyilis' House Residential Interior Design Yang’s House Residential Interior Design H Visions Office Interior Design Soul & Cavern Commercial Space Design Piyo Casa Commercial Space Design Piyopiyo Retail Shop Commercial Space Design

Atour Hotel 由亞朵集團傾力打造的上海虹橋中心愛琴海亞朵S酒店，“薩和”（SAVHE）起源於傈僳族語言中“呼吸”一詞，來自於亞朵品牌的發源地，也是本案的靈感來源，為了營造酒店的精神場所“薩 和” 我們改造了原有公寓中空置的天井，與書店的閱讀功能相結合，塑造它成為一個“會呼吸的空間”，讓人們在繁忙的大都市中能夠沉靜下來關照內心，我們解構 ATOUR 既有品牌視覺象徵符號，將其重新形構專屬於 ATOUR 4.0 的指標系統設計 ​ A dedicatedly built project by Atour Group. “SAVHE” ,originated from the word “to breathe” in Lisu language, comes from the cradle land of the brand Atour and is also the inspirational source of this project. To create the spiritual space “SAVHE” of the hotel, we renovated the unused patio in the building and combined the function of a bookstore to make it a “breathing space”, enabling people in the buzzling big city to unwind and look inwardly. We have deconstructed the existing symbol of the brand visual identity, and re-constructed the design to be the index system exclusively for ATOUR 4.0. Service Branding Signage Design Creative Director Thomas Chiang ​ Graphic Desi gner Phil Yang Client YaDuo Resort ​ Year 2019 All Projects KOR Graphic, Packaging, GWP, Font Design, Social Media Guild Dodie Packaging Design JellyBay Packaging Design XI SHANG Packaging Design Shui Jing Fang Packaging Design DFC Packaging Design

HOME THING 預見明日的美好生活 打造一個你要的家，其實可以很好玩！人性化設計、合理的價格、超乎想像的賣場體驗，讓你邊玩邊造家，人們總是期待著未來，未來代表著尚未實現的美好充滿希望的生活，在打造一個空間時，人們就是在構思未來的生活樣貌，我們希望紅星能帶給人們的，是迎接美好未來的媒介，透過互動式科技，你能在未來抵達前，預先體驗明日的樣貌，早一步預見美好生活 ​ MEET THE BEAUTIFUL FUTURE Making a house a desired home can be a lot of fun! User-friendly design, affordable prices and unimaginable shopping experience help you build your home playfully. We always look forward to the future,as it represents the upcoming wonderfulness, a life full of hope. While building up a space, we in fact construct the look of the future life, we expect Red Star to bring people a medium to embrace the beautiful future. Through the interactive technology, before the future arrives, you are able to experience it earlier, and preview the beautiful life in advance. Service ​ Branding Logo Design VI Design Packaging Design Wayfinding Design Creative Director Thomas Chiang ​ Copywriter Juno Yeh ​ Graphic Desi gner Phil Yang Client Red Star Macalline ​ Year 2020 All Projects STARdays Branding, Positioning TONY’S DECO Branding, Logo Design H Visions Branding, Logo & VI, Signage Design, Office Interior Design Cangjie Avenue Logo Design, VI Design, Signage Design Aeterna Shopping Museum Logo Design, VI Design, Signage Design Anberth Hotel Branding, Logo, VI, Signage Design Andre Hotel Branding, Logo Design AnCheng Hotels Branding, Logo, VI, Signage Design Soul Logo Design, VI Design Le Canyon Branding, Logo Design, VI ROUROU Branding, Positioning; Logo, VI, Commercial Interior Design Mandu Branding, Packaging Design, KV Design Ayaya Bedding Branding, Logo Design, VI Hakubaku Branding; Logo, Packaging

Seasalt I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. Service Identity & Branding Client Seasalt Restaurant Year 2035 I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. Stationary I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. All Projects Kitu Cosmetics Print, Digital & Web Tune Speaker Art Direction, Print Adonis Oil Identity & Branding, Print Cider & Milk Identity & Branding, Print, Digital & Web Arte Artifacts Environmental & Exhibition, Print Vito Coffee Print, Art Direction Alpha Source Environmental & Exhibition, Print

Cangjie Avenue Logo Design, VI Design, Signage Design Aeterna Shopping Museum Logo Design, VI Design, Signage Design Anberth Hotel Branding, Logo, VI, Signage Design Andre Hotel Branding, Logo Design AnCheng Hotels Branding, Logo, VI, Signage Design H Visions Branding, Logo & VI, Signage Design, Office Interior Design Home Thing Branding, Logo, VI, Packaging, & Signage Design STARdays Branding, Positioning TONY’S DECO Branding, Logo Design Soul Logo Design, VI Design Le Canyon Branding, Logo Design, VI ROUROU Branding, Positioning; Logo, VI, Commercial Interior Design Mandu Branding, Packaging Design, KV Design Ayaya Bedding Branding, Logo Design, VI Hakubaku Branding; Logo, Packaging